Lady Gaga and Barney's throwing the GAGA'S WORKSHOP for Christmas.

As an celebration multifaceted, the GAGA'S WORKSHOP will include a shopping environment fantastically transformed windows-themed parties, an interactive site dedicated to Gaga and exclusive products, limited edition created in collaboration with Lady Gaga on the creative direction of Nicola Formichetti with artists and Christophe Hamaide Sudbrack Eli Pierson, of assume vivid astro focus (Avaf).
In honor of this special project, Barneys New York is proud to donate 25% of sales of all products presented in the GAGA'S WORKSHOP the Born This Way Foundation recently created and posted by Lady Gaga and her mother. Born This Way Foundation will focus on strengthening and equality for young people, addressing issues such as confidence, welfare, anti-bullying, mentoring and career development, appealing to the digital movement as a media to create positive change.
The recreation of the iconic Santa's workshop is a project under the supervision of renowned creative talents: Lady Gaga, Nicola Formichetti and Eli Avaf Sudbrack and in collaboration with Barneys creative director Dennis Freedman. In the style of Lady Gaga, the GAGA'S WORKSHOP is not a traditional destination for holiday shopping, but rather a unique and individual celebration of the universality of the delivery of current and charity during the holiday season.
From elaborate art installations, vivid colors and bold patterns designed by Avaf, with exclusive products unique in its kind created specifically for the Workshop by Barneys New York, the GAGA'S WORKSHOP Christmas will be a delight for shoppers of all ages.
Covering the whole of the 5500 square foot fifth floor men's store located on Madison Avenue, the Workshop will be divided into elaborate structural shops, such as jewelry created from a huge Lady Gaga turned into a spider and a boudoir with the form of a gigantic wig. Working with the team of Barneys New York, Eli Avaf Sudbrack and giant sculptures designed and signed artwork for the GAGA'S WORKSHOP, which will be presented in packages and special holiday shopping bags.
GAGA'S WORKSHOP In the stations there are eight categories that reflect the products available for sale as well as a number of iconic references to their own Lady Gaga. The above stations include a candy store, a toy store, a shop selling clothes and accessories, a library (for books, CDs, newspapers and stationery), a gallery (for collectibles and specialties), a jeweler, a boudoir (for candles and cosmetics) and a shop specializing in gifts for the holidays.
In addition to conceptualizing destination Gaga Christmas in Barneys New York, Eli Avaf Sudbrack and have also designed a giant facade occupy the entrance of the store located on Calle 60. Designed to create the illusion of entering into the jaws of a monstrous Lady Gaga, this entry will be the prelude to the GAGA'S WORKSHOP.
The windows located on Madison Avenue, which will be unveiled at the opening ceremony of the Workshop, are transformed into thematic boxes Gaga, deriving inspiration from Christmas music, fashion, astrology and the elements. "In the first designs of windows I have done, is an honor to be collaborating with the prestigious Barneys and his creative history," said Nicola Formichetti.
"GAGA'S WORKSHOP is the largest project for the holidays and more fully shape that has taken place in the history of Barneys New York, so we are beyond excited to present this season," said Mark Lee, executive director of Barneys. "We hope to raise a large sum to benefit the Foundation and thank Born This Way Lady Gaga, Nicola Formichetti, Eli and Avaf Sudbrack and to all employees and vendors who have worked very hard to make this initiative come to life for holiday season. "
Since its opening at 11:59 pm on November 21, the Workshop will be open all night on November 22, an unprecedented event in the history of Barneys New York. As of November 22, the GAGA'S WORKSHOP will be open during normal business hours to the public from Barneys, until January 2. The entrance to the Workshop will be held through the entrance located on the emblematic Calle 60 local Barneys on Madison Avenue located in New York City.
To learn more about how to be part of GAGA's WORKSHOP enter www.barneys.com / Barneys GagasWorkshop and follow on Twitter at # gagasworkshop, and enter your chance to win a Golden Ticket that allows you to attend the opening of 21 November.
About Gaga '12 days'
The 12 days of Gaga 'is the official countdown begins with the launch of the micro site for the GAGA'S WORKSHOP within the barneys.com site. A digital funhouse, www.barneys.com / GagasWorkshop will be the landing page for all items related to GAGA'S WORKSHOP. The site will display and allow customers to explore the initiative Barneys Christmas offering information FourSquare check in details about the Workshop store located at Barneys Madison Avenue New York, access to the entire collection of products inspired by Lady Gaga information on how to join the conversation, including Facebook and Twitter streams in real time, and other practical items.
During each of the 12 days leading up to the opening of November 21, the microsite will be discussed in an exclusive limited edition product will be available for advance sale only on that day. These products are then available only until all the stock, as part of the complete collection of GAGA 'S WORKSHOP at the site of Madison Avenue and online, once the Workshop opened its doors officially.
In its capacity as the center of the digital universe Workshop, Machine Gaga found on the microsite will allow customers to uncover messages and special deals that will add value to their experience. The mysterious clues in the form of alphanumeric codes and QR codes will be unveiled, strategically located through a variety of practical channels for people to find them online and throughout New York City. Once you have found a code, users can insert it into the Gaga Machine to access internal information related to the Workshop.
To the extent that social media are a strong influence on Lady Gaga and her fans, communication through Facebook and Twitter is central to this campaign. A dedicated Facebook and label-branded and exclusive label Twitter hash (# gagasworkshop) promote and highlight all the elements that are within the Workshop and the 12 days leading up to the inauguration. Unique product offerings and sweepstakes Golden Tickets to attend the inauguration of GAGA'S WORKSHOP on Madison Avenue store have been created for the community of fans of the aforementioned social platforms.
About Barneys New York
Barneys New York (Barneys) is a retailer specializing in luxury goods, with flagship stores in New York City, Beverly Hills, Chicago, Seattle, Boston, Dallas, San Francisco, Las Vegas and Scottsdale. Founded in 1923 as a men's retail store in downtown Manhattan, in the 70's became an international arbiter of elegance for ladies and gentlemen and gained a reputation for discovering and developing new and innovative talent in the area of ​​design. Barneys is famous for selling the most intriguing models of the world's leading designers, including clothing for men and women ready to wear, accessories, shoes, jewelry, cosmetics, fragrances and gifts for the home. The signature wit and style of Barneys is manifested in its creative advertising campaigns, original themes for the holidays and held signs in the windows. The innovative Barneys CO-OP, a mecca for young and emerging designers, was launched in 1985 and since then has grown to be an independent store concept. Barneys operates more than a dozen stores in eight CO-OP U.S. states For more information about Barneys New York, go to www.Barneys.com.